September 2024

New York Times Square

Marketing vs. Advertising: A Strategic Distinction

As an entrepreneur, understanding marketing and advertising is crucial. Marketing is a strategic ecosystem focused on delivering value and building trust with the audience, while advertising is just a tactical tool within this system. Effective marketing involves knowing your audience, storytelling, multi-channel presence, and customer retention. Clear goals, data-driven research, ongoing testing, and performance measurement are essential for success. For deeper insights, visit Storied Insights and KylenSmall.com.

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Why Now Is the Best Time to Start a Business: Insights from a Young Entrepreneur

Starting a business post-pandemic felt uncertain, but entrepreneurship in the U.S. has surged since 2020. In 2024, new business applications are up 50% from 2019, driven by economic recovery, tech advances, and regional growth. With rising diversity among entrepreneurs, opportunities abound. Embrace technology, community, and resilience on your entrepreneurial journey. KylenSmall.com

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